Our Team

The WaffleWaffle team is a close knit group. We each play a significant role in our growth, success, and relationships with everyone of our vendors, customers, and partners. WaffleWaffle is a happy place, and the happiness, health, and working environment for everyone on the WaffleWaffle team is instrumental in our goal of being a home and fun place to work and build a career. We are always working to be a better member of the community and an example for other socially responsible organizations.

Justin Samuels


Justin-Samuels-WaffleWaffleJustin Co-Founded WaffleWaffle with friend Sam Rockwell in the spring of 2009 while attending the University of Wisconsin-Madison and graduated with a BBA in Real Estate and Urban Economics.  Justin, quite simply, loves food — especially waffles.  Having tasted and experienced sweet and delicious waffles while traveling in Europe during college, Justin wanted to bring these tasty treats home for everyone to enjoy as well.  A big sports fan, Justin loves playing golf, the New York Yankees and the Wisconsin Badgers.

Justin’s favorite way to enjoy a WaffleWaffle:
Original WaffleWaffle with Ice Cream, Nutella, and cookie crunch topping.

Samuel Rockwell


Sam-Rockwell-Co-FounderManaging-Partner-MyWaffleWaffleSam grew up in New Jersey and graduated with Honors from University of Wisconsin-Madison School of Business with a degree in Risk Management & Insurance. He is an avid soccer player, traveler, and born with his eyes in the sky, Sam trained for and obtained his pilots license in 2008. Through his travels and studies, he discovered a unique, sweet, and delicious type of waffle. He wanted to create a waffle that incorporates the best of the nostalgic Belgian waffle found on the streets of Europe with the flavors and ingredients we all love! His admiration for the product inspired Sam to venture into the “Waffle World,” where he Co-Founded WaffleWaffle in 2009.

Sam’s favorite way to enjoy a WaffleWaffle:
Chocolate Chip WaffleWaffle with Nutella, Powdered Sugar, & Whipped Cream

David Song


WaffleWaffle CMO

David has been an expert CPG marketer for the past 25 years.  His experience includes overseeing advertising and marketing for clients such as Procter and Gamble, Slimfast, GlaxoSmithkline, Blowfish, Ocean Spray, Fairlife, Coca-Cola, and Welch’s. His background in media, analytics, and product innovations has made him the ideal CMO for Waffle Waffle.

David’s favorite way to enjoy a WaffleWaffle: Cinnamon WaffleWaffle sandwiched between mint cookie ice cream!



Bracken Abrams


WaffleWaffle TeamAfter serving a tour in Iraq with the Army and a two year mission in Peru, Bracken married his his high school sweetheart.  He completed an undergraduate degree in Marketing at Brigham Young University and MBA at the University of Arkansas.  He spent five years working for multi-billion dollar food companies before joining the WaffleWaffle team in January of 2017.  Bracken enjoys playing basketball and spending time outdoors with his family.

Bracken’s favorite way to enjoy a WaffleWaffle: Buttery Vanilla waffle, straight out of the wrapper!

Brian Samuels


Screen shot 2014-08-19 at 10.38.39 AMAfter Majoring in Creative Writing and Journalism at Indiana University – Bloomington, Brian joined WaffleWaffle in the Spring of 2011. Brian is a huge New York Knicks and New York Giants fan, and an avid golfer and soccer player. In his spare time, he enjoys playing guitar and listening to music.

Brian’s favorite way to enjoy a WaffleWaffle: Chocolate-cocoa WaffleWaffle with whipped cream and coconut-shavings

Brittany Veres


Brittany started out with the team as a summer intern and shortly after graduating from Ramapo College of New Jersey she joined the WaffleWaffle team full time. Brittany enjoys hiking with her dog Simba, skiing, and spreading the waffle love! 

Brittany’s favorite way to enjoy a WaffleWaffle: Chocolate Chip WaffleWaffle straight from the freezer, it’s like a giant chocolate chip cookie!


Gennaro Mirabella


Gennaro MirabellaA resident of Essex Fells, NJ, and once a 1989 draft pick by the Cleveland Indians. Gennaro joined WaffleWaffle in the summer of 2011. Gennaro has 2 beautiful daughters, Zoe(13) and Lily(10). He enjoys hiking, basketball, spending time with his family and waffles!

Julia Rossovsky


Julia started her career as Digital Marketing Intern during her time at Ramapo College.  As a recent grad, she is now an official member of the WaffleWaffle team!  When not eating waffles, you can find Julia hanging out with her dog Archie and spending time with friends.  Fun fact: she is also fluent in Russian!  
Julia’s favorite way to WaffleWaffle: a BerryBerry Patriotic waffle straight out of the toaster. 

Grant Ramsey


WaffleWaffle TeamAfter graduating from Vanderbilt University with a degree in Human and Organizational Development and an emphasis in Corporate Strategy, Grant comes to the WaffleWaffle team after working for multiple private equity owned brands within the CPG industry. Grant enjoys spending time with his fiance, his family, the outdoors and the exploration of new and exciting foods.

Willy WaffleWaffle


willyAfter being taken out of the box he was sent in, Willy joined WaffleWaffle in the summer of 2012. Willy graduated with a Masters in Waffling. He enjoys Waffling at foods shows, demos, and grand openings. In his free time he continues Waffling, but also baths in chocolate syrup, ice cream, and occasionally puts sprinkles in there to spice things up. If you ever see Willy WaffleWaffle that means WaffleWaffle is in town!